Achieve your business growth dreams by discovering how marketing gets you there
Tanja Groos, Founder & Director, Mindspin® Studio Inc.
Tanja is passionate about helping people connect with services that enhance their lives and guiding founders in achieving their dreams while explaining how marketing gets them there.
Tanja Groos is a Founder and Strategy Director with more than 20 years of experience in branding and digital marketing. She has a strong background in developing and implementing marketing strategies, gained from collaborating with leaders and managers in consultative and service-based industries. Her efforts have tripled sales, surpassed top industry competitors online, and enhanced brand credibility for her clients.
Tanja’s award-winning branding work and marketing insights have been featured in national showcases and publications, such as The Hamilton Spectator and Identity Solutions. She received the Entrepreneurial Recognition Award from the Government of Canada. She’s worked with brands including the Hamilton Tiger-Cats, Hanson, the City of Brantford and Best Western.
Marketing articles by Tanja that helping B2B and consultancy company founders and managers understand how marketing empowers your company for growth
- How B2B Startup Marketing Can Make or Break Your Business
- The Importance of Professional Writing in Marketing Materials
- 12 Business Consultants to Have on Your Team
- Naming your Business, Product or Service
- Brand Storytelling that Builds Customer Connection
- Search Engine Optimization (SEO) and How It Helps You Generate Organic Leads
- Is an Annual Marketing Plan Necessary?
- Understanding 3 Types of SEO That Increase Website Traffic
- Why Backlinks to Your Website Are Key to SEO
- The Importance of an Effective Business Logo
- 7 SEO Metrics that are Critical in Content Marketing
- Brand Trust: Why Does it Matter?
- Why Your Website Needs a Business Blog
- The Advantages of Print Literature in a Digital World
- An Intro to SEO and Why Your Business Needs It
- HTTPS and TLS: The Benefits of Website Encryption
- How Will a Brand Experience Audit Benefit Your Business?
- Website Maintenance is Essential to the Health of Your Business
- The Benefits of Brand Exclusivity
- Why Partner With a Marketing Business Consultant
- Can Branding and Identity Design Take Your Business to the Next Level?
- Why Your Business Success Relies on a Mobile-Friendly Website
- Why a Recognizable Brand Identity is Essential
- The Value of Fun in Marketing
- Breaking All the Rules in the Marketing Rulebook
- The Brand Experience: Elevate Your Brand Impact and Loyalty
- Can Your Funded Startup Adopt Corporate Marketing Strategies?
- Leverage Online Writing to Give Your Brand the Boost it Needs
- How Influencer Marketing Can Help Grow Your Brand
- Why the Right Email Marketing Strategy is Good for Business
- How Lead Generation Gets Your Brand Seen and Loved
- How a Marketing Agency Doubles Down on Your Business Success
- How to Brilliantly Rule Social Media Marketing
- Brand Strategy: The Effective Way to Successfully Grow Your Brand
- How Marketing Analytics Can Make or Break Your Campaign
- How a Marketing Partner Empowers Sales Teams to Be More Effective
- Why Website Maintenance Is Best Managed by a Marketing Professional