Follow us on a journey through our logo and brand identity design process in this case study…
Hamilton Brand Identity Design Services
Look into our brand identity design service portfolio…
Mindspin helped Jackson Therapeutic Recreation develop its branding, business cards, stationery, brochures, website, reports, interfaces, email marketing and other marketing materials beginning more than a decade ago. Over time, JTR expanded its geographical reach and developed more sophisticated documentation and accountability tools. JTR needed Mindspin to refresh its branding and marketing tools to represent this business evolution.
A day program that goes to the client, JTR delivers 1:1 therapeutic activity programs that help manage health challenges and protect physical, cognitive and social abilities. JTR helps everyone who isn’t living to their fullest because of health barriers. The goal was to design marketing communications that convey the technical innovation of the evolving service while still expressing its warm, people-centred heart.
Mindspin updated the visual branding, combining warm oranges and stable blues with clean spaces. The brochures and presentation folder provide the sales team with meaningful tools. The website provides clear information on how JTR makes a difference, and guides people to request a free consultation. The design of the reports and interface make them easy to understand, and resultantly, the recipients feel understood and well cared for.
Nagy Computer Consultants came to us looking for a new brand and website. They had outgrown their old branding and needed a website that worked harder for them.
Now, the folks at Nagy Computer Consultants aren’t your average, boring IT nerds. They have wit, they have heart and they speak about technology in an understandable way. The challenge was capturing the warm personality of the brand while still demonstrating its professionalism and high technical proficiency.
After a creative strategy exploration, we created a new brand story about that positioned them as the humorous problem-solvers they are. The corporate logo is all business, while the magic bunny icon captures their approachable spirit. What’s their magic? They don’t just provide reliable tech support and solve complex IT challenges; they deliver it with personalized, “real-people” service that makes you comfortable and confident. The bunny icon adds friendly recognition to custom-build hardware, T-shirts and more.
The new brand enables Nagy Computer Consultants to reach new customers, customers who would welcome a little magic in their workday.