The Spin

Branding and design ideas and news, along with tips to strengthen your brand story and marketing impact.

Search engines use backlinks and citations as a measure of website content quality.

Citations and SEO 101: A Guide for Boutique Brands

An external backlink is a link from one website to another…
A company naming service can illuminate the best name ideas for your brand.

Naming your Company, Product or Service

Creating a name for your company, product or service is important.…
Supercharge your business growth with content sharing.

The Benefits of Content Sharing for SEO

With a focus on providing a great user experience and attracting…
Strategic creative thinking involves deep idea exploration.

Customer Connection Through Strategic Creative Thinking

The idea that your product or service can speak for itself…
Strategic branding meeting with several people discussing the business vision.

Clear Business Vision Enables Strategic Branding

Strategic branding and marketing won’t magically carry a…
Social marketing involves the creation of blog posts and interesting media

The Importance of Content Marketing and Blogging

Content marketing is the distribution of valuable, relevant…
Social media connecting people and global communities

The Premium Brand’s Guide to Social Media

Social media marketing is the new(ish) frontier – but mastering…
A woman is searching online. Google will list websites with the best on-page SEO.

How to Master On-Page SEO

On-page SEO (search engine optimization) is a set of technical…
SEO advertising strategy report

Top Tips to Supercharge Your Online Advertising

Online advertising offers brands the opportunity to supplement…
Link building

The Boutique Business Guide to Link-building and SEO

Link-building is an essential element of every successful SEO…
Brand launch - START

5 Top Tips to Overcome Your Brand Launch Fears

Whether you are launching a boutique brand, investing in a…
Content marketing on tablet

7 SEO Metrics to Help You Nail Content Marketing

Maximizing SEO takes time and involves an ongoing commitment…
Video and photo editing

Discover Your Creative Direction and Master Video Marketing

Visual media marketing is more important now than ever before. Video…
Social media marketing

Our Top 4 Social Marketing Secrets

Social marketing is critical for establishing your brand, advertising…
Working online to improve SEO

Make Friends and Influence Buyers with Hot Blog Content

Blog writing often gets overlooked, or neglected in favour…
Using social media while searching online

The Importance of Social Media in SEO

Most small businesses recognize the role social media plays…
Printed magazines and print literature

Advantages of Unique Print Literature in Modern Marketing

The launch of the iPhone in 2008 could have spelt the end for…
SEO optimization - keywords, links, research

A Quick Lesson on SEO for Small Businesses

Whether you’re launching a new brand or looking to improve…
Logo and Design

The Importance of a Killer Logo

Your logo is the ‘face’ of your company. Intrinsically…
Blank paper ready to create brand design and brand trust.

Brand Trust: Why Does it Matter?

Your brand is far more than just a logo; it is the combination…
Keys to website security.

HTTPS and SSL: The Benefits of Encrypting Your Site

With the digital landscape changing constantly and costly updates…
Advertising concept, photo shoot direction and graphic design for Millards, Brantford, Ontario.

Making Marketing Fun

The need to have fun or be fun is built into our human DNA. When…
Trade show booth branding graphic design and photo editing by Mindspin Studio for Apogee Ceramics.

Breaking All the Rules

As branding managers, our years of experience have taught…
Brochure and graphic design by Mindspin Studio for City of Brantford, Hamilton, Ontario.

Giving Your Clients a Brand Experience

  One reason some branding and marketing strategies work and…
Graphic design for event billboard by Mindspin Studio.

The Benefits of Being Exclusive

Previously, we talked about strategies to make your brand…
Branding, brochure and graphic design by Mindspin Studio for Kneaded Care, Brantford Ontario.

Small Business, Big Player

In the branding and marketing world, the biggest struggle…