The Spin
Branding ideas! Marketing tips! Hurrah!

How to Brilliantly Rule Social Media Marketing
Core datapoints were reviewed and updated May 1, 2019. This…

How a Legal Advisor Can Protect Your Brand
Some brands don’t understand the value of a legal advisor…

How a PR Consultant Can Help Your Brand Gain Publicity
Regardless of industry, public relations is a useful connection…

How a Market Research Consultant Can Help You Uncover Your Brand’s Potential
Market research gives you marketing intel and helps you develop…

How a Sales Consultant Can Help More Customers Learn About Your Brand
Mindspin designs your brand identity and marketing tools. Sales…

How a Pricing Consultant Can Help Your Brand Compete
Pricing your products and services can be a difficult task.…

Inspiring Women Entrepreneurs in our Hamilton Community Share Their Stories
In honour of International Women’s Day, we wanted to take…

How a Business Plan Consultant Can Help Build Your Corporate Strategy
A sound business plan can provide clarity during the launch…

Digital Advertising for Boutique Brands
As social media channels continue to develop their digital…

A Corporate Content and Blog Writing Service Can Rejuvenate Your Brand
The written content that is featured in your brand assets —…

Citations and SEO 101: A Guide for Boutique Brands
An external backlink is a link from one website to another…

Naming your Company, Product or Service
Creating a name for your company, product or service is important.…

The Benefits of Content Sharing for SEO
With a focus on providing a great user experience and attracting…

Customer Connection Through Strategic Creative Thinking
The idea that your product or service can speak for itself…

Clear Business Vision Enables Strategic Branding
Strategic branding and marketing won’t magically carry a…

The Importance of Content Marketing and Blogging
Content marketing is the distribution of valuable, relevant…

How to Master On-Page SEO
On-page SEO (search engine optimization) is a set of technical…

Top Tips to Supercharge Your Online Advertising
Online advertising offers brands the opportunity to supplement…

The Boutique Business Guide to Link-building and SEO
Link-building is an essential element of every successful SEO…

5 Top Tips to Overcome Your Brand Launch Fears
Whether you are launching a boutique brand, investing in a…

7 SEO Metrics to Help You Nail Content Marketing
Maximizing SEO takes time and involves an ongoing commitment…

Discover Your Creative Direction and Master Video Marketing
Visual media marketing is more important now than ever before.
Video…

Make Friends and Influence Buyers with Hot Blog Content
Blog writing often gets overlooked, or neglected in favour…

Advantages of Unique Print Literature in Modern Marketing
The launch of the iPhone in 2008 could have spelt the end for…

A Quick Lesson on SEO for Small Businesses
Whether you’re launching a new brand or looking to improve…

The Importance of a Killer Logo
Your logo is the ‘face’ of your company. Intrinsically…

Brand Trust: Why Does it Matter?
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Your brand is far more than just a logo; it is the combination…

HTTPS and SSL: The Benefits of Encrypting Your Site
With the digital landscape changing constantly and costly updates…

Five Reasons Why Your Company will Benefit From a Brand Experience Audit
Forbes has described brand as the most valuable asset a business…

Website Maintenance: Essential to the Health of Your Business
Back when HTML reigned supreme, the average consumer couldn’t…

The Advantages of Hiring a Small Business Consultant
With the impact of startups like Facebook still making ripples…

Are You Mobile? A Website Redesign Could Bolster Your Brand
It might have been around for only a generation, but the Internet…

Experts Can Help You Make Your Brand More Recognizable
Most business owners have a clearly defined set of…

Making Marketing Fun
The need to have fun or be fun is built into our human DNA.
When…

Breaking All the Rules
As branding managers, our years of experience have taught…

Giving Your Clients a Brand Experience
One reason some branding and marketing strategies work and…

The Benefits of Being Exclusive
Previously, we talked about strategies to make your brand…

Small Business, Big Player
In the branding and marketing world, the biggest struggle…