We are Mindspin
Your strategic branding and digital marketing partner
Mindspin is a brand storytelling and digital marketing agency. We build out brands from the bottom up. We work with our clients to distill their brand story, shape their marketing spaces and orchestrate lead generation pathways. All the while, fuelling creativity with a wee bit of chocolate.
Your business vision matters—it can improve the quality of life for your team, customers and community.
To get there, we support your business success journey with clear, purposeful and strategic communication.
We invest in our clients as though it’s a joint venture. We become your strategic partner. For our growth-minded team, creative vision and laser-sharp focus are always at play.
No one can predict the future; so create it
With a special knack for building brands and generating leads, we focus on creating long-term brand success that grows with your company. In partnership, we design winning strategies as we lead your marketing initiatives.
Curiosity DIDN’T kill the cat
We’re not big talkers; we’re big thinkers and doers. Talk is easy. Doing the work is not. Asking the right questions takes skill. Considering our inquisitive, analytical and accountable nature, it’s no wonder our clients see their brands grow as their marketing investment generates more quality leads.
Creative strategies untangle big ideas
We re-imagine brands from start to finish. The first phase is to clarify business goals, explore creative strategies, and distill ideas into your ultimate brand story. Then we let your brand shine bright via our digital marketing programs.
Listen + strategize + create + measure = optimal results
As your partner, we’ll care for your business as we do our own. We’re here to distill your optimal marketing strategy, establish your brand voice and elevate your ROI. Our expertise will enable your brand to shine, revealing a story of the business’ voice, heart and soul in a way that connects.
Agency-level thinking + studio-level agility
Not too big. Not too small. Mindspin clients benefit from our extensive expertise and responsive, entrepreneurial mindset. It’s a balance that does more to build your long-term brand strength. As a client, you are always a big fish to us.
From startup to scaleup, Mindspin accelerates growth and success with creative processes that work.
What makes us different? Our systems and our team.
We bring unparalleled experience, passion and commitment to every project and every client. And our proven results keep clients coming back.
Tanja Groos
Founder & Director, Holistic Art-Creating Adventurer
Tanja Groos is a Founder and Strategy Director with more than 20 years of experience in branding and digital marketing. She has a strong background in developing and implementing marketing strategies, gained from collaborating with leaders and managers in consultative and service-based industries. Her efforts have tripled sales, surpassed top industry competitors online, and enhanced brand credibility for her clients.
Tanja’s award-winning branding work and marketing insights have been featured in national showcases and publications, such as The Hamilton Spectator and Identity Solutions. She received the Entrepreneurial Recognition Award from the Government of Canada. She’s worked with brands including the Hamilton Tiger-Cats, Hanson, the City of Brantford and Best Western.
Tanja is passionate about helping people connect with services that enhance their lives and guiding founders in achieving their dreams while explaining how marketing gets them there. Tanja’s unquenchable thirst for knowledge and experience—professionally and personally—allows her to combine analytical logic, emotional intelligence and artistic creativity when leading client marketing initiatives and the Mindspin team.
Moonlighting as a fine artist, Tanja’s paintings are owned in private collections in the U.S. and Canada. Exhibitions include an outdoor group art exhibition in Times Square, New York.
Nicole Campbell
Project Manager, Standup Paddleboard Yogi
Nicole pushes beyond the expected and is committed to consistency, inclusivity and accessibility in brand storytelling and project management.
Nicole’s passion for storytelling drives her to craft compelling narratives that resonate with audiences and evoke emotion. She’s orchestrated numerous campaigns, including a social media rebranding initiative that organically grew the company’s online presence by 50% and expanded its customer base by 20% within six months. With a keen focus on brand perception, customer engagement and streamlined processes, she supports Mindspin’s exceptional quality and efficiency management.
Lindsay Adams
Digital Marketing Developer, Ice-Cream-Making Foodie
Lindsay is eternally investigating, deep diving into digital content, user experience and all things tech.
Lindsay’s captivation with the most current digital tools and technologies—AI being no exception—enables us to provide best-in-class online tactics and development. Lindsay also has an extensive marketing design and digital content background, including working for The ScottsMiracle-Gro Company. With both a technical and creative skillset, she develops optimized solutions that succeed functionally and aesthetically.
Tia Simoens
Creative Designer, Song Lyric-Recall Superstar
Tia is a careful observer who thrives on variety and exploration, from hometown sights to overseas inspirations.
Seeing a designer’s role as mainly problem-solving, Tia is driven to explore visual challenges and construct solutions that support business goals, as she has, for example, for the Winnipeg Jets and city-wide festivals via True North Sports and Entertainment. Both a designer and an illustrator, Tia’s exceptional creative skillset and intuition enable her to transform brand strategy concepts into brand identity and marketing that captivates audiences.
Lisa Ferguson
Senior Editor, Español-Learning Roller Skater
Lisa shines a bright light on content, bringing clarity, consistency and correctness to storytelling and content marketing.
Lisa’s meticulous eye was honed by a master’s degree in communications and awarded for the highest academic performance in the program. With a history of building trust and relationships and inspiring action and change through skillfully crafted words, Lisa fits right in at Mindspin. She leads the orchestrating of all our checks and balances, ensuring quality work that respects our clients’ time. Passion for quality? 100%!
Your company has something one-of-a-kind to offer, and we’re here to help uncover it and help you share it with the world.
Masterminding brand awareness and lead generation programming that builds business growth momentum.
Hamilton, Ontario, Canada
