We are Mindspin
Your strategic branding and digital marketing partner
Mindspin is a brand storytelling specialty shop. We specialize in building out brands from the bottom up. We work with our clients to distill their brand story, shape their brand spaces and orchestrate their brand experiences. All the while, fuelling creativity with a wee bit of chocolate.
Your vision matters—it can achieve success and change the world when communicated with clarity, passion and purpose
Our expertise will enable your brand to shine, revealing a story of the voice, heart and soul behind your business. As your partner, we’ll care for your business as we do our own. We’re here to distill your brand story, establish your voice and elevate your visual identity.
With a special knack for building brands and generating leads, our focus is to create long-term brand success that grows with your company. We are your partner and we lead your marketing initiatives.
Mindspin’s founder and director
Tanja Groos
Branding and digital marketing strategist, designer and artist
Tanja leads results-driven brand strategies that position your company to succeed in today’s dynamic market.
An analytical thinker, she brings 15+ years in branding and digital marketing for start-up and scale-up companies, focusing on image positioning, online visibility and lead generation.
Tanja is engaged by companies that need a proactive partner to direct the marketing arm of the venture via the Mindspin team. She combines strategic insight, artistic creativity and big picture thinking to design brands and lead generation that compels, intrigues and connects. She asks questions, considers various angles and works hard to consistently deliver excellence as the ongoing caretaker of your brand.
Tanja has worked with brands including Hamilton Tiger-Cats, Hanson, City of Brantford, City of Paris and Best Western. Tanja’s branding work has won places in nationwide designers’ showcases and publication. She has been interviewed for marketing insights and supported several great causes. Not to mention, Tanja received an Entrepreneurial Recognition Award from the Government of Canada. An artist and traveller, Tanja regularly exhibits her paintings. Additionally, her art is owned in private collections in both the U.S. and Canada.
Your company has something one-of-a-kind to offer, and we’re here to help uncover it and help you share it with the world.
What we do
Creative strategies that untangle big ideas
We re-imagine brands from start to finish. Storytelling is our bread and butter. Using our proprietary brand exploration process, we clarify and distill ideas into your ultimate brand story. And then we let it shine bright via our digital marketing programs.
We’re not big talkers,
we’re big doers
Talk is easy. Doing the work is not. Considering our inquisitive, analytical and accountable nature, it’s no wonder our clients see their brands grow as their marketing investment generates more quality leads.
Agency-level thinking and studio-level agility
Not too big. Not too small. Mindspin clients benefit from our combo of responsive, entrepreneurial mindset and extensive expertise. It’s a balance that does more to build your long-term brand strength. As a client, you are always a big fish to us.
From startup to scaleup, Mindspin accelerates growth and success with creative processes that work.
Why Mindspin?
Your company offers something one-of-a-kind, we’re here to help show it off.
We invest in our clients as though it’s a joint venture. We become your strategic partner. What makes us different? Our team. We bring unparalleled experience, passion and commitment to every project and every client. And our proven results keep clients coming back.
We believe…
Being different > status quo
Don’t predict the future, create it
Listen + strategize + create + measure = optimal results
Curiosity DIDN’T kill the cat
Everything you can imagine is real
For our growth-minded team, think-outside-the-box and laser-sharp-focus are always at play. From concept to expansion, Mindspin has the creative vision and know-how to empower your brand.
