Website Maintenance: Essential to the Health of Your Business

Website maintenance.

Back when HTML reigned supreme, the average consumer couldn’t tell the difference between a professional site and an amateur offering.

They were impressed if it loaded in under five minutes. Now, we all spend so much of our day rifling through the web that we’ve become connoisseurs, unconsciously picking up on the subtle (and not so subtle) cues that mark a professional website. Don’t let an outdated or unloved site turn clients off; annual website maintenance could be all you need to ensure your business shines on the web.

We spend so much time and money actually getting our sites up and running, it’s easy to imagine that once they’re out there, they can fend for themselves. The reality is that they can’t. Poorly maintained websites can mean significant financial losses, regardless of the industry they represent. Difficult navigation and broken links are enough to send customers scurrying to competing sites and search engine ranking algorithms are constantly changing. If you want your site to remain easy to use and discoverable, you need to stay on top of it.


Investing in regular website maintenance is the easiest way to guarantee your site is running the latest security updates. It ensures that your customers have a safe shopping experience and protects both their personal data and your website from malware, both of which can have a negative impact on SEO authority and user experience.

As important as software updates are, one of the biggest security risks to your website from a financial point of view is technical problems. If all or part of your site crashes suddenly, you need to ensure you can have it up and running again as quickly as possible, or else risk losing sales and customers. One of the major advantages of a professional maintenance service is that it backs up all your website data. That way, if anything goes wrong you can reinstate a shiny, new, fully functioning site much more quickly.

HTTP Response Codes

There is nothing guaranteed to turn consumers away more quickly than a 404 error. These error messages flash up before a user has even reached your site and can negatively affect engagement. Regular maintenance is necessary to identify and fix branded and functioning errors on your web server, which gives your SEO authority a boost and provides customers with easy access to your website.

Search Engine Optimization

Search engine rankings are fluid; they change regularly as ranking algorithms are updated and new sites become available. Sites in the top three of the first page of Google share the vast majority of all search traffic and often boast a significant number of sales as a result. Achieving one of these coveted spots is one thing but hanging on to it is quite another. By analyzing and optimizing SEO content, fixing broken links, and maximizing the user experience, a website maintenance service ensures your site continues to enjoy a top ranking.

Website maintenance checks are essential to the online profitability of your company and play an important role in protecting your brand’s professional image. By focusing on the small elements as well as the large, a comprehensive yearly maintenance check guarantees that your website remains up-to-date, responsive, and fully functional; and, it ensures that your online representative accurately reflects your vision for your brand.

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