It might have been around for only a couple of generations, but the Internet has created the fastest change in human behaviour in history. And, it’s still evolving.
The last few years have seen a shift in user behaviour; where once the majority of us accessed the Net from our desktops, now most of us surf from mobile devices.¹ What does this mean for your business? With our relationship with the Net constantly changing and new devices continually flooding the market, how important is website redesign to the continued success of your company?
What is a Responsive Website?
Responsive websites are flexible. They adapt to fit the device they are viewed on, automatically optimizing their layout to make reading and navigation as easy as possible. As such, a responsive website provides the best possible experience for each and every visitor.
The Benefit of Responsive Web Design
With technology companies constantly introducing new devices, responsive design is one of the few solutions for businesses looking to future-proof their sites. Redesigning your website to incorporate responsive features is mandatory to ensure your business remains visible and relevant as technology changes.
A responsive site also offers huge benefits when it comes to user experience. Many smartphone owners use the Internet mainly from their phone. Add to that the fact that few Internet users browse from their desktop alone, and you begin to understand how much of your search traffic is reliant on mobile devices. A website redesign focused on increasing the functionality of your site on mobile devices has a significant impact on business.
For those without mobile-friendly websites, the cost is high. People may leave your website to visit easier-to-use websites listed in search results. Worse still, search engines may not rank your content at all.
3 Signs it’s Time to Redesign Your Website
- It’s not mobile friendly. Websites that aren’t optimized for mobile devices have had their day. Non-responsive designs limit user experience, don’t rank as well and aren’t optimized for the majority of search traffic.
- It looks old. A design that was cutting edge three years ago might fail to meet consumer expectations today. Outdated content may be irrelevant to the current business model and repel desirable leads.
- It is old. Old coding doesn’t play well with modern technology. User experience and search engine optimization requires code that supports current standards in speed, security, design, navigation, accessibility and more.
Does your company need a responsive website? It’s essential for ensuring that your business continues to impress your visitors and challenge competitors. Learn more about how Mindspin bolsters your brand with leading website design and development.