Are You Mobile? A Website Redesign Could Bolster Your Brand

Mobile website redesign

It might have been around for only a generation, but the Internet has created the fastest change in human behaviour in history. And, it’s still evolving.

The last five years have seen a shift in user behaviour; where once the majority of us accessed the Net from our desktops, now most of us surf from mobile devices.¹ What does this mean for your business? With our relationship with the Net constantly changing and new devices continually flooding the market, how important is website redesign to the continued success of your company?

What is a Responsive Website?

Responsive websites are flexible. They adapt to fit the device they are viewed on, automatically optimizing their layout to make reading and navigation as easy as possible. As such, a responsive website provides the best possible experience for each and every visitor.

The Benefit of Responsive Web Design

With technology companies constantly introducing new devices, responsive design is one of the few solutions for premium businesses looking to future-proof their sites. Redesigning your website to incorporate responsive features could be the most cost-effective means by which to ensure your business remains visible and relevant as technology changes.
A responsive site also offers huge benefits when it comes to user experience. Currently, 34 percent of smartphone owners are thought to use the Internet mainly from their phone.² Add to that the fact that only 11 percent of all Internet users surf from their desktop alone, and you begin to understand how much of your search traffic is reliant on mobile devices. A website redesign focused on increasing the functionality of your site for these users could have a significant impact on business.
With Google launching a mobile-centric update to the ranking algorithm earlier this year, companies with responsive websites now stand to gain additional SEO benefits, and could find themselves jumping up the rankings as a result. For those without mobile-friendly websites, the choice now is whether they upgrade to a responsive design or launch a new mobile site alongside their existing one. There are benefits to each, but employing a responsive design offers many advantages, especially since an upgraded site does not have to build SEO authority from scratch.

3 Signs it’s Time to Redesign Your Website

  1. It’s not mobile friendly. Websites that aren’t optimized for mobile devices have had their day. Non-responsive designs limit user experience, don’t rank as well and aren’t optimized for the majority of search traffic.
  2. It doesn’t incorporate social media. Social media is increasingly important. It plays a huge role in user engagement and increases brand visibility. Over half of mobile users admit to being on their device while watching TV, with 50 percent of their activity centred on Facebook.¹ If your website doesn’t, at the very least, include links to your social media accounts, it’s time for an update.
  3. It looks old. When it comes to websites, fashions change. A design that was cutting edge three years ago might fail to meet consumer expectations today, and even the most rigorously managed site is likely to have a few broken links and irrelevant content. A website redesign is essential for ensuring that your business continues to impress your visitors and challenge competitors.

¹ Sterling, G. 2014. “Report: 60 Percent of Internet Access is Mostly Mobile.” Market Land.
² Pew Research Center. 2015. “Mobile Technology Fact Sheet.” Pew Research Center.

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