How a PR Consultant Can Help Your Brand Gain Publicity

Regardless of industry, public relations is a useful connection between your brand, potential customers and the media.

Bridging the gap between internal and external perception, a PR consultant can generate attention, interest and acceptance to your corporate brand through various tactics.

Community Involvement and Passion

Sharing your passion and community involvement is a rewarding part of any branding strategy. Articles, press releases, interviews and events can announce and report on this. They help shape the public’s perception of your brand, creating a connection with your audience to grow your business. Written communications play a huge role in the public’s perception of your brand. From featured articles in relevant publications to press releases and everything in between, written word is often the primary resource to expose customers to your brand. Mindspin helps by clarifying your brand story in our creative brief process, and telling your brand story through various marketing materials, including brand identity, websites, social spaces, advertising and more. Mindspin also consults and writes your media releases, interviews and surveys, and releases them to various media sources. For more comprehensive PR needs, we may bring in a PR specialist appropriate to your specific circumstances.

Organizing Events

Part of a strong public relations strategy includes organizing events to promote your brand. Events are a great way to show people what your premium brand is all about by allowing the public to interact with your business. PR events can be as simple as a community barbecue or as complex as a social issue rally with thousands of attendees. These events are a great way to spread a positive message and sentiment about your brand, get to know your customers or share news about a product or story. Mindspin can design your event invitations, handouts, booths, signage, e-newsletters, surveys and other event marketing pieces, and a PR consultant can help you to plan, organize and run your events.

Media Relations

Relationships with various media outlets are key for maximizing your brand’s reach. A good public relations consultant has close and long-standing relationships with contacts at many local, regional and national media outlets to ensure that your message reaches the correct audience. Releases should be tailored to each publication in order to develop a message that appeals to different demographics.

Promotional Strategies

PR consultants have the expertise to help your business excite customers and increase public interest using promotional strategies. They are a great way to draw attention to your brand, and can be executed in a variety of ways. Whether that involves sales promotions, promotional events, sponsorship or media coverage, promotional strategies are an effective way to spread your brand’s message.

Reputation and Crisis Management

Sometimes things can go wrong; an employee might have said the wrong thing or an ill-timed company action ends up under public scrutiny. A PR consultant can help manage the situation by advising on how to quickly remedy and respond to it.

Working Together to Build Your Company

Although it is often overlooked, PR is a valuable part of a comprehensive marketing plan. It’s another avenue to tell your already-crafted story to the world so that customers understand your intent, operation and vision. Mindspin consults with many businesses, from small boutique brands to premier international brands, delivering branding and design services, building the custom team that you need.

This article is one part of a six-part series on specialty consultants that work in tandem with Mindspin, together growing your brand. The other areas of consultancy are: business plan, pricing strategy, sales strategy, market research and legal.