Explore Tree House Kitchen

Tree House Kitchen

Brand Strategy → Product Photography → Videos → Website → Sales Literature

Inspiring healthy recipes and stories worth sharing

Tree House Kitchen is a food literacy company that awakens the inner chef in all of us. Tree House Kitchen hired Mindspin to develop the brand strategy and marketing program that would serve up a blend of recipes, videos and stories that inspire healthy and sustainable choices.

What we did

Brand strategy & identity design
Literature development
Social media marketing
Web and video development

The mission

Tree House Kitchen is a passion-project Chef Nancy created to empower the lives of home cooks with healthy, sustainable recipes. While food is a universal language, this vision needed to be distilled into a clear, concise message to create meaningful connections and branch out as an online resource.

Mindspin worked shoulder to shoulder with Chef Nancy to clarify her brand vision and define a creative strategy. The result? A salivating audience with positive experiences and stories worth sharing.

Our process

After clarifying the brand strategy, Mindspin created a family of logos, icons, taglines, infographics and images to illuminate Chef Nancy’s core values.

Nancy’s personal brand was formulated along with marketing communications that could be distributed at live events.

A collaborative approach enabled Mindspin and Chef Nancy to present her food-related content in various ways, including the website blog, social media posts and unique recipe templates.

Metrics and results

Brochures, postcards, videos, stationery, event posters, invitations and social media marketing campaigns contributed to Tree House Kitchen’s growing following.