While print and digital materials have similar goals, how they reach them varies. There are some similarities, but you don’t have to choose between print literature and digital content. Print design can still play a vital role in successful marketing programs. Let’s look at the advantages print design offers in an increasingly digital world.
Printed material connects emotionally
Printed items such as books, posters and note cards create a special emotional connection in people. There’s something wonderful about the tactile experience of browsing through paper pages. Images pop with a colour depth that just can’t be replicated on a screen.
Beyond that, the brain reacts to and better retains information in printed literature. The brain’s reaction is closely connected with emotions, which explains why we’re more likely to intentionally save newspapers, magazines and flyers longer than their digital counterparts. And, unlike digital, there are no disrupting pop-up adverts and no risk of malware. In addition, people can peruse printed literature at leisure without the eye strain that screens create.
Print literature makes your brand stand out
With many businesses focusing marketing budgets on websites, social media and online advertising, brands that incorporate print literature into their marketing program are naturally distinctive. Brand recognition means your brand stands out in the minds of consumers. Print literature helps that along by sticking in your customer’s memory.
Are you looking to build a memorable brand? Include uniquely-designed product brochures and sales literature to support your sales team. A beautiful, printed catalogue continues to feed brand awareness after the monitors are turned off—all the more impactful if your competitors are only online.
Integrating print literature and digital media
With a dashboard full of engagement metrics, it’s easy to assess the ROI for digital campaigns. Traditional print campaigns don’t generate data with the same level of accuracy, but when you integrate your print campaign with the digital world, you solve that problem. For example, interactive features such as QR codes increase engagement and provide information on demographics and audience behaviour. Alternatively, reinforcing your digital advertising campaign with targeted print mailers can be an excellent way to foster more interest in your brand over the competition.
A smart strategy capitalizes on all these advantages pairing unique print literature with digital media to deliver cross-channel campaigns that drive engagement and maximize ROI. Even in today’s digital world, print design can still play a vital role in successful advertising campaigns.
Explore some of the ways Mindspin has successfully integrated digital and print literature for our clients.