Today, consumers research brands, read reviews and shop online. Is there any reason to still invest in print literature?
You don’t have to choose between print literature and digital content. Print design can still play a vital role in successful marketing programs. Let’s look at the advantages print design offers in an increasingly digital world.
Printed material connects emotionally
People have long had a special emotional connection to printed items such as books, posters and note cards. There’s something wonderful about browsing though paper pages—it’s a tactile experience. Images pop with depth that just can’t be replicated on screen. Words seem more believable, buoyed by a sense of legitimacy; the information is solid and unchanging, there are no disrupting pop-up adverts, and there is no risk of malware. Printed literature can be perused at leisure, without the eye strain that screens create.
Print literature makes your brand stand out
With many businesses focusing marketing budgets on websites, social media and online advertising, the businesses that incorporate print literature into their marketing program naturally stand out. Are you looking to build a memorable brand? Include uniquely-designed product brochures and sales literature to support your sales team. A beautiful printed catalogue continues to feed brand awareness after the monitors are turned off—all the more impactful if your competitors are only online.
Integrating print literature and digital media
With a dashboard full of engagement metrics, it’s easy to assess the ROI for digital campaigns. Traditional print campaigns don’t generate data with the same level of accuracy, but when you integrate your print campaign with the digital world, you solve that problem. Interactive features such as QR codes increase engagement and provide information on demographics and audience behaviour. Alternatively, reinforcing your digital advertising campaign with targeted print mailers can be a good way to foster more interest in your brand over the competition.
A smart strategy capitalizes on all these advantages pairing unique print literature with digital media to deliver cross-channel campaigns that drive engagement and maximize ROI. Even in today’s digital world, print design can still play a vital role in successful advertising campaigns.