Creative Brief → Product Photography → Art Illustrations → Website → Sales Literature → Trade Show Booth
Meet SignitePro, the modern vent-free heater solution making the world more comfortable one space at a time. As a boutique Canadian manufacturer, SignitePro designers and engineers believe in doing things right. Every piece of their product is based on contemporary style, efficient functionality and Canadian quality. And their brand personality is no different.
Mindspin elevated SignitePro’s visual identity to new horizons, increasing brand recognition and designing a website that makes customers feel just as comfortable as the product itself.
The mission was to create a website and marketing literature that would give sales reps and distributors confidence in carrying the SignitePro product. Eye-catching visuals would be needed to stand out from the crowd at tradeshows. Tall order? Yes, but we were up for the challenge.
As a purpose-driven company in the scaling stage, SignitePro needed an outside eye to lead their creative so they could focus on delivering a meticulously engineered product. They knew a lower-cost approach wouldn’t cut it. Mindspin delivered the wow factor results SignitePro needed to establish brand confidence and generate new leads.
Mindspin designed professional brand assets to differentiate SignitePro at tradeshows and developed a design strategy to accommodate a growing product portfolio.
The banner images give an extra personal touch as they are handcrafted paintings by Mindspin’s Owner/Creative Director, Tanja Groos. Soft, gradient waves of colours radiate across the page like a warm hug.
SignitePro was able to grow a strong brand presence, increase confidence within their sales team and attract more customers as a result. Mindspin strategically crafted audience-specific content to speak to both industry distributors and customers. Resultantly, the website was instrumental in landing new quality partnerships. All of this and more assured visitors that their comfort is in the right hands.
KEY PARTNERSHIPS SECURED
INCREASE IN SALES