Brand strategy and lead generation planning
Branding → Website → Digital Assets
Haggerty Homes enables more people to access custom home living with affordable pricing, focusing on enhancing homes through renovations and building dream homes that match clients’ life stage. Haggerty Homes’ outstanding reputation is thanks to its high-quality homes and responsive, detail-oriented, reliable team of professionals.
As a client relying on Mindspin’s marketing initiatives for more than 20 years, Haggerty Homes turned to us when it needed a new website focusing on its feature housing development and showcasing its history of beautiful custom builds. Mindspin elevated the website’s visual identity to match Haggerty Homes’ approachable personality and luxury offering. The new website makes it easy for people to connect regarding purchasing a home, getting on new development waiting lists and inquiring about renovations.
The old Haggerty Homes website didn’t accurately position the brand or feature the full range of current offerings. The new website needed to support sales and improve online brand perception, user experience and search engine ranking.
Mindspin explored strategic approaches and designed a website featuring large, beautiful home design images supported by on-brand messaging. The website includes lead capture forms and automation.
Making it easier for potential clients to connect with Haggerty Homes via the website is consistently generating new inquiries, quality leads and waiting list sign-ups.
The new website—complete with a brand refresh—is successfully converting more visitors into leads than ever. Within three months of the website launch, the inquiries exceeded expectations.
INCREASE IN INQUIRIES AND SIGN-UPS