On-page SEO (search engine optimization) is a set of technical and content principles that highlight the relevance of your website to search engines, making it easier for web users to find the content they’re seeking.
Let’s look at the importance of on-page SEO to boutique businesses and show you how to leverage SEO in order to drive organic traffic, increase brand awareness and boost revenue.
The Importance of SEO
Search engine optimization is a powerful tool. It is a collection of content and web-design techniques that signal your website is high-quality and useful to the users of search engines such as Google, Yahoo and Bing.
Why does quality matter? A search engine’s success relies on a good user experience. If Google returned only useless results, you’d stop using it. Search engines want happy users, and that means quality, original content that is related to the keywords input by a user.
SEO: Content Principles
Keywords are among the most important components of your SEO strategy. They are the phrases and words that tell a search engine what your website is about. They are also the key terms users search to find your content. How you use them has an enormous impact on how you rank.
Businesses must ensure keywords and synonyms are placed naturally throughout the text and also used in other critical positions, such as image labels, video tags, URLs and meta description (to name a few). These are all places search engines look to discover what your content is about. The experts at Mindspin make sure target keywords are placed correctly and are prominent, ensuring your website ranks highly for these key phrases.
SEO: Technical Principles
Your website structure, how frequently you update content, and how users interact with your site also have a huge impact on how you rank.
These factors (and around 200 others) are analyzed by ranking algorithms, which rate your website and determine where it should rank for specific keywords. Algorithms are updated throughout the year and a change can have a significant impact on how you rank, particularly for the three websites at the top of the search-engine results page (SERP).
The Value of SEO
Monitoring and maintaining a good ranking is essential for business success. The top three websites in the SERP share over 60% of the total search traffic for that keyword. This represents a significant increase in sales leads and customers for high-ranking businesses.
Managing content, design, and technical principles simultaneously is no easy task. Mindspin’s search engine and content creation packages are designed specifically for personal brands, and include a comprehensive analysis of your online presence, con-tent and SEO strategy, and ongoing support that will keep your website at the top of the rankings.
With such a huge potential for return, boutique and premium brands simply can’t afford to overlook the importance of SEO. Contact us today and discover the difference professional optimization can make to your website and business.