Dental Care While You Sleep
Brand identity refresh
Dental Care While You Sleep
Branding → Website → Digital Assets
Dental Care While You Sleep is a unique business. It offers specialized dental services under sedation and anesthesia by experienced dentists and nurses. Because of this exceptional expertise, it complements the services of family dentists as needed rather than replacing them entirely. Though their equipment exceeds industry requirements, their website was out of date. Mindspin was hired to clarify the brand message to represent who they are and what they offer more succinctly.
First, we refreshed the brand identity. The new logo and brand assets—including the zen rocks and eye mask—convey the company’s friendly and relaxing vibe.
Next, we updated the online presence. The new website needed to convey the warmth, staff professionalism and state-of-the-art technology that Dental Care offers.
People can now clearly understand how Dental Care can help them, see what community they serve and make referrals.