Get your website working for you with online marketing including content creation, lead generation campaigns and search engine optimization.
Effectively connect with prospects using strategic and measurable online marketing
Your online presence must support business credibility and create top-of-mind awareness. At the same time, it can do so much more. Share fresh content in order to attract new audiences. Introduce new products and services via your growing mailing list. Maintain website authority and traffic with search engine optimization and marketing. Track data on website traffic, conversions and leads. Without doubt, reporting provides a clear view of the effectiveness of your online presence. Mindspin’s ongoing online marketing program fuels continued online success.
- Ongoing content creation including cornerstone content, blog content and infographics
- Content marketing and strategy development
- Editorial calendar development
- Ongoing search engine optimization (SEO) programs
- Ongoing search engine marketing (SEM) programs
- Social media profile audits, setup and design
- Ongoing social media marketing programs
- Ongoing lead-generating marketing email programs
- Return on investment analytics reporting
What we do to grow your business
Assessment & Strategy
Mindspin reviews your existing marketing initiatives, your short-term conversion goals and long-term business goals. This clarifies what you hope to achieve and the program budget. We work with you to outline a strategy, including keyword analysis, website audit, content strategy and advertising plan. We may recommend new online networking platforms, social media, video content and article content to help you reach your goals.
We’ll take a look at your website and online profiles to ensure that your content is consistently branded and highly visible. Generally, we start with a website audit. Following this, your website content and structure is optimized to better support online marketing goals. We can create landing page systems to support your short-term conversion goals. Online advertising is an important way to bring more traffic to your website. Your social site profiles are updated to better connect with your audience. Additionally, we may recommend improving your website authority and boosting social signals.
Fresh creative content provides important information to prospects and customers. But even more, new content serves as a marketing device, social booster and brand enhancer. Content can be created in a variety of ways, including photos, videos and infographics. Case studies, how-to guides and question and answer articles can be popular. Similarly, e-books can raise engagement. In any event, Mindspin creates strategic content that is directed to a clearly-defined audience. Also, we ensure that the content has a clearly defined conversion goal. Once the content is live, we drive traffic to it using several methods. The methods may include, for example, an email marketing program or pay-per-click (PPC) advertising campaign.
Without doubt, establishing benchmarks and tracking results over time provides invaluable insights. Reports include statistics on traffic, keyword ranking, conversions, competitive ranking, video views, social media engagements and more. These insights verify return on investment. As a result, we can refine the online marketing program in response to real activity. Indeed, priorities change over time. Has your sales focus changed? Are competitors more aggressive? Have search engine algorithms changed? Mindspin helps make sense of it all. With this intention, we can get the best results.