Fresh creative content provides important information to prospects and customers. But even more, new content serves as a marketing device, social booster and brand enhancer. Content can be created in a variety of ways, including photos, videos and infographics. Case studies, how-to guides and question and answer articles can be popular. Similarly, e-books can raise engagement. In any event, Mindspin creates strategic content that is directed to a clearly-defined audience. Also, we ensure that the content has a clearly defined conversion goal. Once the content is live, we drive traffic to it using several methods. The methods may include, for example, an email marketing program or pay-per-click (PPC) advertising campaign.