Why a Recognizable Brand Identity is Essential


Most business owners have a clearly defined set of beliefs about what their company is and what it isn’t. However, clarifying and representing this understanding into a recognizable brand identity requires a different set of expertise.

Every well-known company uses recognizable imagery and messaging to promote themselves as a distinctly recognizable entity. Symbolic representations that make up the visual branding include things like logos, images, icons, fonts, and colour systems. For example, when you see the swoosh, you think of Nike. Messaging includes preferred phrases and “voice” tone. In a recognizable brand identity, the imagery and messaging variables have been reduced to one core concept that is easily distinguishable and remembered. Likewise, your business also needs to be recognizable as you compete in the marketplace.

How You Market Your Brand Makes All the Difference

One thing we have learned over our years of experience as branding and digital marketing experts is that companies who are conscious of their brand image tend to grow faster and survive longer. If you wish to transcend the void between being an unknown startup to becoming a recognizable player in your field, now is the time to re-evaluate how you are representing yourself in the marketplace.

Nobody is as well acquainted with your business as you, but transforming that understanding into a visual identity requires marketing strategic insights, creativity, and, often, an outside perspective. Mindspin can help you get your business on the track to becoming an unmistakable brand in your niche.

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