With a focus on providing a great user experience and attracting more customers, content sharing and SEO are intrinsically linked. Here’s everything you need to know about both.
On vs. Off Page SEO
When we talk about SEO, more commonly than not we’re talking about on-page tactics. These are the techniques carried out on a website that optimize individual pages so they rank higher. On-page covers everything from content and keyword placement to HTML source codes and website structure.
Off-page practices happen on sites besides your own. These are external activities that boost the ranking of your site in the search engine results (SERPs). To most people, off-page is simply building links to your site on other websites. In reality, there’s a lot more to it than that.
The Value of Off-Page SEO
Content sharing forms the basis of any good off-page strategy. Link Baiting and paid placements also play a crucial role, but activities like actively engaging in community forums, submitting guest posts, and submitting to niche directories are the key to off-page SEO.
They are also where the value lies. You’re not just placing links to your website. You’re establishing yourself and your brand as a thought-leader, increasing brand awareness, trust, and market share.
Content sharing might be great for off-page SEO, but it is also a cornerstone of content marketing. There are a number of ways to get your brand known, generate external backlinks, and promote your products. Here are a few of our favourites:
- Guest Posting: Submitting content to relevant blogs and industry publications gives you the opportunity to place backlinks and introduce your brand to a new audience.
- Social Bookmarking: It’s relatively easy to get content published on bookmarking sites like Reddit, Digg, and StumbleUpon. They’re regularly updated as well, so search engines love them.
- Photo Sharing: Not suited to all premium brands, but if you have a visual audience, photo sharing sites like Flickr and Photobucket are a great way to net backlinks and get your brand noticed.
- Video Marketing: This time last year, video marketing was a trend to watch. This year, it’s taken off. Just like photo sharing, you can post adverts or promotion content to sites like YouTube and Vimeo to increase brand awareness and boost off-page SEO.
These channels are also great for establishing yourself (and your brand) as a knowledgeable resource. Discover the best type of content to publish and how to make the most of your content marketing strategy with Mindspin. Our SEO and content marketing experts can provide a one-off analysis and strategy, or on-going monthly support.
Content marketing is not limited to blogs. It has the power to enhance SEO, increase brand awareness, and generate quality sales leads. Make your content work for you with expert insight, implementation, and support from Mindspin Studio.