Look into our website development service portfolio…
Apogee was growing very quickly. Prior to this expansion, Mindspin helped Apogee develop its initial branding. This included the startup’s trade show booth, brochures, artistic photo imagery and other marketing materials. In light of this recent growth, Apogee needed Mindspin to upgrade its brand and online presence.
Apogee is a ceramic manufacturer that supplies companies in North America, Europe and Asia. So this is pretty technical stuff. In essence, Apogee offers leading edge engineering in a global market. The goal was to design a visually exciting space that showcased these technically advanced products. At the same time, the marketing materials had to provide a professional stage for more in depth product information. Ultimately, prospects needed to feel confident in this company. It needed to be easy to request quotes and find information. The new website achieves this and allows Apogee to update their own website page content.
Positive feedback came in as soon as the new website was launched. “I noticed the Apogee site is very well put together” and “Tanja at Mindspin has a great eye for business marketing” were a few comments. Ah, making our clients look good. It makes us not only look good, but feels great too. 🙂 The updated website – along with the stationery, brochure and other marketing materials – supports Apogee as it forges forward and attracts new global business.
You may have noticed that Mindspin Studio is a creative place. 😉 But did you know that Mindspin’s founder, Tanja Groos, is also a fine artist? Tanja creates acrylic, oil and mixed media paintings. When she started regularly exhibiting and accepting commissions, Tanja needed marketing materials.
Her marketing needs as an artist were simple. An effective website was needed to showcase her paintings. Equally important, her online portfolio updates had to be quick to make. The artist website focuses on what art buyers want to see. Of course, that means large views of the artist’s artwork and a quick way to contact the artist. A series of playful business cards were designed to showcase several pieces of Tanja’s art. The business cards are designed to allow for easy updates, featuring new paintings as needed.
Mindspin created images that help art collectors visualize the pieces in their homes or offices. These images show paintings in room settings. Also, we designed a newsletter that quickly announces upcoming art galas and new painting releases.
With her children growing older, Chef Nancy Henley began preparing for the next chapter in her extensive chef career. Nancy was fuelled by a passion for food and a love for empowering others to cook. So, she built Tree House Kitchen in Dundas. Via this food literacy company, Nancy aimed to improve the abilities and lives of home cooks. Specifically, she would share her comprehensive knowledge of food, cooking and nutrition.
Nancy’s rich vision needed to be distilled into a clear, concise message that would help people immediately connect. Mindspin consulted with Nancy to clarify her brand vision and to define a creative strategy. From these conversations, a family of logos, icons, taglines, infographics and images was designed that identify Nancy’s core philosophical tenets. A brand vision chart was created to provide long-term strategic focus.
The business vision included a return to food writing, public speaking and media hosting. Accordingly, the brand story was rolled out in brochures, event posters, signs and email newsletters. Social website profiles, video graphics, business document templates and media kits further supported the marketing goals. Chef Nancy Henley was hired as a chef consultant and coach. Additionally, she was hired as a chef host in a major media cooking show. And, she is interviewed by local media. Nancy continues to grow her online food inspiration resource.