Captivate and engage your audience with an easy-to-use website experience that is hard to forget.
Mindspin designs creative, interactive worlds that are tightly aligned with your brand positioning. With a clear prospecting funnel, your website will guide people to make contact, sign up or view specific content – in alignment with your marketing objectives. To keep your website relevant and ensure the best user experience, we provide ongoing website maintenance and content updates. Our strategic website development service has the power to influence brand loyalty, motivate prospects, reassure customers, and create enduring value for your business.
Follow us on a journey through our website development service process in this case study…
Look into our website development service portfolio…
Mindspin helped Apogee develop its branding, tradeshow booth, brochures, artistic photo imagery and other marketing materials from day one. Since then, Apogee had been growing very quickly. Apogee needed Mindspin to help evolve its brand and online presence to match this growth.
Apogee is a ceramic manufacturer that specializes in infrared plaques, custom refractory, foundry products and technical ceramics. They supply companies in North America, Europe and Asia. So this is pretty technical stuff – leading edge engineering – in a global market. The goal was designing a visually un-boring space that showcased these technically advanced products while providing a professional stage for related technical documentation and company information. Ultimately, we needed to make it easy for prospects to feel confident in this company and to get quotes and information.
The new website achieves this and allows Apogee to update their own website page content and documentation. Positive feedback came in as soon as the new website was launched. “I noticed the Apogee site is very well put together” and “Tanja at Mindspin has a great eye for business marketing” were a few comments. Ah, making our clients look good. It makes us not only look good, but feels great too. 🙂
The updated website – along with the stationery, brochure and other marketing materials – supports Apogee as it forges forward and attracts new global business.
You may have noticed that Mindspin Studio is a creative place. 😉 But did you know that Mindspin’s founder, Tanja Groos, is also a visual artist? Tanja creates acrylic, oil and mixed media paintings. When she started regularly exhibiting and accepting commissions, she needed marketing materials that support her role as a professional artist.
Her marketing needs as an artist were simple and the need to continually update artwork was key. A series of playful business cards were designed to showcase several pieces of Tanja’s art. The design enables quick design changes in order to update the business cards with new paintings. The artist website focuses on what art buyers want to see – large views of the artist’s artwork and a quick way to contact the artist.
In order to help art collectors visualize the pieces in their homes or offices, many room environment photos were created. A newsletter was designed to make sending out announcements about upcoming art galas and new painting releases quick and easy.
With her children growing older, Nancy began preparing for the next chapter in her extensive chef career – a return to food writing, public speaking and media hosting. Fuelled by a passion for food and a love for empowering others to cook, Nancy began building Tree House Kitchen in Dundas. Via this food literacy company, Nancy aimed to improve the abilities and lives of home cooks through her comprehensive knowledge of food, cooking and nutrition.
Nancy’s rich vision needed to be distilled into a clear, concise message that would help people immediately connect. Mindspin had several consultations with Nancy to clarify her brand vision and to define a creative strategy. From these conversations, a family of logos, icons, taglines, infographics and images was designed that identify Nancy’s core philosophical tenets. A brand vision chart was created to provide long-term strategic focus.
The brand story was rolled out in brochures, event posters, signs and email newsletters. Branding was further supported with the design of social website profiles, video graphics, business document templates and media kits.
Chef Nancy Henley has been hired as a chef consultant and coach, and chef host in a major media cooking show. She is often interviewed by local media and is continuing to grow her online food inspiration resource.