How to Brilliantly Rule Social Media Marketing—Part 2: Aligning Social with Your Blog

Ask us how custom illustrations (like those in this article) can enrich your marketing.

Your blog has the potential to drive organic traffic to your website, create new customers and inspire clients. It is one of the most powerful online marketing tools. And social media marketing can help it shine.

Promoting your blog on your social media platforms is an effective strategy to transform your company blog into a lead-generating machine for two reasons.

• First, it allows you to introduce your blog content—and your brand—to a broader audience.
• Second, by sharing engaging blog content, you add value to your social media channels, providing your audience with a reason to follow you and interact with your content.

What’s the Point of Your Blog?

A blog is a curated source of information about a topic or set of issues. It can become a persuasive collection of insightful articles, videos and tools that transform your website into a valuable resource for your audience.

Imagine having unique content at your fingertips, like captivating blog articles and original research, that not only enhances your online presence but also draws in followers and generates those coveted sales leads. When you own original blog content, you have a gold mine to share, inspiring others to connect and engage with you. Watch as your social media channels come alive with your unique knowledge and insights!

Another significant advantage of creating a library of article resources is the opportunity it presents to build and develop your brand. On the one hand, short social media posts are great for communicating directly with your followers. On the other hand, blog articles are your opportunity to establish your brand personality, credibility and authority more deeply. Well-written, unique and valuable content has the power to rank in online search results, showcase your business’s values and establish your website as a go-to resource for trustworthy information.

Align Your Blog with Social Media

To brilliantly rule social media marketing, use it to support your sales funnel. A business website is the core structure of the sales funnel, helping convert marketing leads into sales leads. Therefore, using social media to direct people to your website is a high-value result. One way to do this is to create captivating social media posts that share timely, high-value blog content.

What Qualifies as High-Value Blog Content?

The first step in aligning your blog with social media is to own blog content that addresses your audience’s questions and interests. Unlock the power of original, valuable content to captivate your audience and draw them into the heart of your brand! By creating engaging and insightful material, you can skyrocket your website traffic—while also elevating your SEO game. Providing valuable resources also showcases your unwavering commitment to making life easier for your customers, solving their problems and delivering exceptional service. 

Your business blog can feature a variety of valuable resources, including inspirational articles, video tutorials, and interactive tools. Check out this article for a list of 17 high-value blog content examples.

Transform your website into a beacon of knowledge by consistently offering shareable blog content that meets a genuine need.

Engaging Social Media Posts

Now that you have excellent blog content, the next step in aligning your blog with social media is sharing it in entertaining or inspiring social media posts. Some of the most effective blog-sharing posts include short-form video, breathtaking photos, compelling stories, and inspirational quotes. (See Part 1 under “What Makes a Good Social Post?” for more content ideas.)

Think about the vibe of each of your social media channels. Consider the people who currently follow your brand, those you wish to attract and their motivation for viewing your content. Instead of mindlessly posting every blog article and resource to every social space, curate each space to create the most meaningful engagement and impact with your audiences.

Timing

The third step in aligning your blog with social media is to share content when your audience is most interested in it.

A practical way to achieve this is by creating a data-driven social media posting schedule. This schedule should outline specific days and times for posting, merging your blog content calendar with your social media marketing calendar. By developing a timely strategy to promote your blog posts and feature a variety of social media content, you can truly connect with your audience. (See Part 1 under “The Value of a Content Calendar” for more scheduling ideas.)

The Takeaway

Blogging is a valuable addition to a social media marketing strategy. It increases the amount of original content you have to share, drives more traffic to your website and delivers more opportunities to connect with your audience.

---