How long should the SEO program run for?
Programs run for at least 6 months. At that point we can review achievements and results, and customize your ongoing SEO program in order to hold your rank. Competitors wont not be happy that they’ve been bumped down, Google algorithms change over time, and you might introduce products or services that need to be ranked. That’s why SEO is an ongoing effort, not a one-time event. Think of us as your long-term partner, working hard to keep you ranking high, year after year.
I’m worried about getting penalized by Google! Do you use white hat techniques?
Absolutely. We’re not here to make big promises for instant rank jumps only to be later followed by rank crashes or delisting by Google. (Black hat techniques are damaging!) We use white hat techniques and focus on Google’s directive: build high quality content and good user experiences. It takes time and involves a lot of work – and the continual results are worth it.
Will I get ranked #1 on page 1?
No one can promise a ranking position, and if they do it should alarm you. We use white hat techniques that are approved by Google to make your website better for visitors and better for search engines. (See above for more on this!) Your rankings will steadily improve as we continually optimize your site and SEO program. We can brag a little: all of our SEO clients have achieved page 1 rank.
What happens if you strongly recommend a website redesign/rebuild?
During the Strategy phase we complete a Website Audit and outline a website optimization plan. This plan lists areas that need to be corrected in order to resolve the website errors and SEO issues in your website. Often website optimization without a website rebuild is enough to see improvements in your rankings. However, if the work needed to resolve your issues is extensive, a website redesign/rebuild is the best approach. In this case, we will give you our recommendation and reasons for it, along with a quote for the additional work. You can then decide whether you want us to do the redesign/rebuild or to skip it and continue with the other parts of the SEO program.
But I don’t have time for consultation meetings, and my business isn’t near Hamilton, Ontario!
Great! As long as your business is in Canada and you are comfortable with online communication, we are ready to help bring traffic to your website. We use email and online forms for pretty much everything – it’s efficient and easy to refer back to.
Can I customize my SEO package?
Yes! Tell us what changes you have in mind, and we’ll prepare a custom quote.
How do I start?
After you sign up, we will review your application in order to assess whether we can make a real difference in your website engagement and SEO. If we decide that we can, then we will let you know that we have accepted your sign up. You can then make the first payment and review any pertinent documentation. Once we’re underway, we will begin the Assessment and Strategy phase in which we plan to capture leads, get more traffic and increase website engagement for you.