Naming your Company, Product or Service

Creating a name for your company, product or service is important. The right name has the potential to set you apart and to evoke a story. It will start every communication you have with your audience and it will bear the reputation of your brand. A magnetic and distinctive name will be firmly planted in the mind of the consumer.

There’s more to coming up with a great name than throwing together some words and syllables. Our product and company naming service does a whole lot more.

6 Company, Product and Service Naming Tips

  1. Your first 50 ideas are the same ideas your competitors brainstormed. Move past them to get to a memorable, head-turning name. Leave mediocrity behind and be different.
  2. See the name from the perspective of the buyer. Naming, as all marketing, is really about them.
  3. Shorter is sweeter. It’s easier to remember.
  4. Say it aloud. It should sound good and be easy to pronounce. An awkward or off-putting name can steer your audience to your competitors.
  5. Think about how your name can signal something new and how it can evoke a story. Over time your brand story can be expanded around this into a textural and powerful story told via your visual identity, colours, sounds, messages and images. Your name is the title of your unique and great story yet to be told.
  6. Names set expectations in the minds of your audience. Your brand needs to deliver on them.

Spinning Names

The best name brainstorming is rooted in a solid creative brief that clarifies the brand personality, audience and competitive landscape. It takes creative thinking that goes deep and imagines the story that is to be told. At Mindspin, brainstorming a name includes the exploration of ideas, angles and word play. Alliterations, haplology, metaphors, free association and poetics are also explored. Domain availability is considered. And, there is a lot of screening and scrapping. The best ideas are presented and discussed with you. Your trademark lawyer needs to be involved. And if the brand is international, cultural and linguistic perspectives must be taken into account. Your name will creatively express your brand essence in a concise, relevant and long-lasting way.

Is it Time to Bring in a Company Naming Service?

Mindspin’s naming service helps you start on the right foot with a great name. We like to dig in, dream big and explore every avenue. We can create your ideal product, service or company name and build a unique story around it. It’s the first step to firmly planting your brand in the mind of buyers.