Email, Social, Content Marketing & SEO

Effectively connect with prospects using rich content, brilliant social media spaces, timely emails, and content marketing in an SEO and content marketing program.

Share valuable information with people so that they trust you enough to do business with you. Build online connections and website traffic with search engine optimization and search engine marketing. Introduce new products and services directly via your growing mailing list. Mindspin provides content marketing – including development of creative content, social and email marketing programs, and conversion-tracking sales campaigns –  so that you can establish solid business credibility, generate buzz and traffic, and create top-of-mind awareness.

  • Ongoing content creation including cornerstone content, blog content and infographics
  • Content marketing and strategy development
  • Editorial calendar development
  • Ongoing search engine optimization (SEO) programs including organic search strategy, local search strategy, keyword planning, in-site link building, citation and backlink building, broken link clean up and page speed improvements
  • Ongoing search engine marketing (SEM) programs
  • Social media profile audits, setup and design
  • Ongoing social marketing programs including writing, posting, paid content amplification and management of follows and comments
  • Ongoing lead-generating email newsletter marketing including email design, writing, scheduling and reporting
  • Analytics setup and reporting

An example of an ongoing, monthly, SEO and content marketing program package…

Here are typical components of a search engine optimization and marketing program that will help improve and maintain your websites ranking in Google search results, and ensure that your website stays highly relevant and visible:

  • Website Content Optimization | Update website content and/or structure to better support SEO / SEM goals.
  • Social Media Optimization | Update social site profiles to better support SEO / SEM goals.
  • Content Creation | Create blog articles every month. Advise your team on how to best write additional blog articles.
  • Newsletter | Create an email marketing program.
  • Backlinks and Citations | Ensure existing directory listings are accurate. Build quality backlinks and citations.
  • Broken Links | Review and repair broken links.
  • Social | Write and publish key posts in your social media spaces. Advise your team on how to best write additional social content. Monitor social media activity and respond to engagements, or advise your team on how to best handle this.
  • Advertising | Set up, write, and manage Facebook, AdWords and other PPC ads campaigns.
  • Monthly Reporting | Report on keyword ranking, and traffic and conversion statistics.

Content marketing is a ongoing marketing process that involves the creation and sharing of content in order to attract and retain customers. Content can be created in a variety of formats, including blog articles, question and answer articles, videos, photos, e-books, infographics, case studies, and how-to guides. Strategic content is directed to a clearly-defined audience.

SEO and SEM help ensure that your content is highly visible.

Mindspin helps increase your website popularity, reach new audiences and capture leads for your sales team with SEO and content marketing programs optimized for your needs. We work with you to define your audience, and then we create your content (ie. write, edit your writing, design, edit your photos and video footage and design documents), curate the content and publish it online.  Ask how we can help you with an SEO and content marketing program optimized for your needs.